Simple Theory offers fresh and effective pathways to recovery, grounded in personalized and clinically informed care. We take complex psychological and behavioural concepts and translate them into clear, relatable applications that stick. Making growth and transformation easier to understand, absorb, and integrate into the messy realities of everyday life. Born from lived experience, Simple Theory is designed for people actively in the experience. Because the journey to sobriety and sanity is about building sustainable healing that endures in real life.
Jeff Hayward is an author, facilitator, nationally and internationally accredited counsellor specializing in the treatment of co-occurring mental health and substance use disorders. Alongside formal education in addiction medicine, counselling, and psychology, Jeff holds a master’s degree in social sciences, providing him with a unique lens on how the pressures of modern society can complicate and disrupt the recovery process.
He has supported individuals across the full spectrum of life experiences ranging from those facing extreme poverty and street entrenchment to CEO's, physicians, and prominent figures in the arts and entertainment industry.
Jeff’s unique style of framing complex clinical concepts into perspectives that actually work in the battlefield of real life has made him a trusted guide, respected clinician, and sought-after consultant in supporting individuals experiencing complex and destructive behavioural challenges

Real talk, real connection. Effective solution-focused counselling that cuts through the noise, grounded in transparency, clarity, and respect.

Designed for individuals in recovery, community organizations, and bed-based treatment settings, the workshop offerings move beyond abstract theory to deliver practical, evidence-informed strategies that work in real-world contexts, delivered with an authentic style that truly resonates.

Simple Theory offers consulting and development services designed to strengthen teams, advance client engagement, and support real change. We partner with organizations and treatment settings to create tailored solutions to improve outcomes, unlock potential, and turn effort into impact. From program development to training and direct support for individuals requiring complex case management.

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